I’m a fan of Twitter. I get it. I use it. It’s a tremendous way to remain connected. But when I talk about Twitter with schools during my social media workshop, more often than not, my question, “Are you on Twitter?” receives a chorus of blank stares.

Expecting this, I launch into a conversation that explores the ways that this free service can strengthen a school’s connection with its constituents- from admission to development. By the end, the wheels are churning and folks are racing to sign up.

I’m always on the lookout for resources that can help make ‘explaining’ the basics of the service easier and this week David Pogue of the New York Times offers this witty, yet straight forward explanation of the ‘whys’ and ‘hows’ of Twitter.

If by the end you decide you want to try it out, jump over to Twitter’s sign up form to get going. Oh, and, don’t forget to follow me on Twitter, I’d love to for us to start a conversation.

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