In a recent episode of AdmissionsQuest’s Boarding School Podcast, I spoke with Tom Williams of InnoGage about engaging communities through blogging and how blogs serve as the anchor for a social media strategy.

If your school hasn’t jumped into the blogoshpere, I encourage you to carve out some time to tune into our discussion. Tom does a nice job of laying out the benefits of creating an authentic blog that speaks to your constituents along with strategies for rolling out an institutional blog.

Consider jumping to 3:49 in the video if you’re pressed for time. Here, Tom explains three blogging models and their pluses and minuses.

Engaging the School Community Through Blogging from Peter Baron on Vimeo.