"Admission Director"
Communicating the Value of Boarding School to Particular Constituencies
Here’s a great example of using a blog to share thoughts that are perfectly applicable to one’s wide audience, but also speak directly to small piece of your constituency about whom you might be working with at the time. Brentwood College School admission director Clayton Johnston, recently found himself thinking during a train ride while [...]
Read MoreGetting to Know Eagle Hill School
Dana Harbert, Admission Director, sat down with me for a Getting to Know interview to introduce the approaches that make Eagle Hill School unique in its role as a college preparatory boarding school for students with learning differences and ADD. Highlights from our conversation include: -Flexible academics and approaches to learning differences. -Strong Arts program [...]
Read MoreWhen Market Realities and Mission Conflict
You’re a seasoned admission director, new at your current school and enthusiastic about this exciting opportunity. Within a year, you have established a marketing strategy that includes the usual glossy viewbook, flash presentations, E-Newsletters, bump mailings along with the requisite round of school fairs and informal receptions. By the third year, application numbers have improved [...]
Read MoreAn Admission Director’s Perspective on Athletics
I spent 20 years of my 32+ yrs. in education coaching 12-18 yr old students in cross country and track and field. I still believe it was the happiest time of my life as there is nothing more satisfying than to see youngsters challenge themselves in sport and learn the enormous lessons that can be [...]
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