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Boarding School Marketing

Getting to Know Baylor School

In this segment of our “Getting to Know” series for the IECA Speed Meeting event, I spoke with Cindy Clark, Associate Director of Admission, Baylor School (Chattanooga, TN). Baylor, a coed day & boarding school, offers grades 6-12 with boarding beginning in 9th grade. Our conversation touched upon a range of items- from learning about [...]

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Voting’s Open for AdmissionsQuest for the Best Student Video Contest!

The AdmissionsQuest for the Best Student Video contest is open for voting! Participating private school students demonstrated tremendous school spirit & video production talent in showcasing what makes their school great and why students should come. I applaud their work. Very well done! So now for the nitty gritty. From November 16-December 4, the online [...]

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Getting to Know Wolfeboro, The Summer Boarding School

I visited with Ed Cooper, Head of School, Wolfeboro, The Summer Boarding School during the Independent Educational Consultants Association’s Speed Meetings event.Mr. Cooper talks about where Wolfeboro is today & what families should know.

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A New Series: Getting to Know…

As part of participating in the Independent Educational Consultants Association‘s (IECA) new Speed Meeting event, we produced a series of “Getting to Know (Insert School here)” videos that we’ll feature on our blog over the next few weeks. A bit of background… IECA’s Speed Meetings give educational consultants seven uninterrupted minutes to talk with admission [...]

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Tabor Academy’s The Log Blog

On recent visit to Tabor Academy‘s campus we were introduced to the school’s daily publishing vehicle The Log Blog. We love the concept. If I were a betting soul, I’d put my money on the notion that The Log Blog represents the future of school publishing. Take many of the routine publishing functions and voices [...]

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Subiaco Academy’s Enrollment Grows

More good news from the boarding school enrollment front. We saw recently that Subiaco Academy (Subiaco, AR) opened the school year with a 7% enrollment increase. Subiaco’s Director of Admission Scott Breed explained to the Southwest Times Record (Private Schools Growing): Subiaco is one of the least expensive boarding schools in the country, (Breed) said. [...]

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AdmissionsQuest Live from School Connections in Baltimore

Peter & I will be covering and talking to educational consultants and school admission folks over the next day and a half.  If you’re unfamiliar with School Connections, the brain child of Pat Finn, it’s a combination of ‘speed-dating’ and the old information swap between consultants and school. Pat has taken the room full of [...]

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When Market Realities and Mission Conflict

You’re a seasoned admission director, new at your current school and enthusiastic about this exciting opportunity. Within a year, you have established a marketing strategy that includes the usual glossy viewbook, flash presentations, E-Newsletters, bump mailings along with the requisite round of school fairs and informal receptions. By the third year, application numbers have improved [...]

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Vermont Academy Head Sean Brennan Chronicles His First 100 Days

In a nod to traditional coverage of the changes, potential, and optimism of a new President of the United States, new Vermont Academy Head of School Sean Brennan will chronicle his first one hundred days in the head’s chair through his own blog- BrennanBits. His installments just started and his first two posts recap his [...]

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PrepLaxRecruits: A new prep school lacrosse blog!

Zack Lehman, head varsity boys lax coach at Gould Academy just started a new prep school lacrosse blog, PrepLaxRecruits. It’s got a good focus and premise as prep school lacrosse folks are a dedicated and focused bunch. Lehman’s published mission: If you are a boarding school lacrosse coach or a student interested in applying to [...]

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Chinese Boarding School to Open in Massachusetts

Cernet, the China Education and Research Network purchased the former Verizon campus in Marlborough, MA and will open the first Chinese boarding school in the United States. Cernet likes the location based on Boston’s role as a higher education hub. The 25 acres campus “includes 223 hotel rooms, an auditorium, conference rooms, a laundry room, [...]

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Dancin’ at Midland School

Traveling around the country as part of the edSocialMedia crew, speaking with schools about social media, we’re often asked, “how do I get started with social media?” Such a straight forward question is generally followed by a lengthy response, but for the purposes of this post, I’ll share our 30 second answer- build on something [...]

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Call for onBoarding School Contributors!

Do you read onBoarding Schools regularly? Do you keep tabs on the boarding school world? Do you have a voice and perspective that you’d like to share with others interested in boarding schools? Would you like to join the team of bloggers at onBoarding Schools? If you believe you have a voice and insight to [...]

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Some Interesting Good News: Knox and St. Bede working to grow

We realized that we’ve published two posts last week about schools that are building dormitories and/or working to expand their boarding populations this week. While not a silver lining, nor confirmation that everything is rosy, it’s great to find two schools well positioned and so dedicated to boarding that they’re building dorms and working to [...]

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Knox School Wakes From Slumber with Ambition and a Plan

With new head of school George Alison at the helm, The Knox School is focusing its mission and looking to grow its current student population by 40 over the next few years- to about 170 from its current 130 students. Jennifer Lawrence joined the Knox board of trustees and set to realizing the schools potential [...]

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